Barakat
Akinyemi
Growth Marketer who builds audiences, launches campaigns, and drives measurable results for fintech and tech brands — using content-led strategy that actually converts.
I think in
funnels,
execute in
stories.
Most growth marketers are data-first — they know how to read a dashboard but can't write copy that converts. Most content creators are creative-first — they make beautiful things that don't move a metric.
I sit in the middle. I've spent 6+ years building audiences, running campaigns, and generating results — and I understand that the best growth comes from creative content backed by strategic thinking.
That's why fintech brands need me. Fintech products are complex. The brands that win are the ones that can explain clearly, build trust fast, and grow a community that converts.
Growth campaigns
that moved the needle
Real briefs. Real constraints. Real results.
JapaNigeria needed to build a digital audience from scratch and drive awareness for their app launch — with no existing community, no paid budget, and tight timelines.
- Identified TikTok as highest-growth acquisition channel for target demographic
- Used Instagram for brand depth and trust-building
- Deployed email for retention and community nurturing
- Activated Twitter Spaces for live community events
- Built and managed full content calendar across 4 platforms simultaneously
- Wrote and designed email newsletter sequences
- Hosted and promoted the brand's first Twitter Space
- Scaled Instagram from 3k → 15k+ followers organically
Drive active sign-ups and trade volume by educating non-crypto natives on financial utility and security.
- Educational short-form video copy breaking down crypto concepts
- Localized storytelling targeting everyday financial use cases
- Created high-converting social video ad concepts
- Optimized landing page copy for trust and clarity
Core Skills & Toolkit
End-to-end multi-channel campaigns built around user acquisition, lifecycle engagement, and organic virality.
High-converting short-form scriptwriting, editorial newsletters, and brand positioning frameworks.
Retention automation, subscriber onboarding flows, and newsletters with double industry-average open rates.
The CLEAR Framework
How I approach content-led marketing for tech and fintech products.
"Make complex financial concepts feel effortless to adopt."
Featured Content & Strategy Insights
Selected PostsTrack Record & Experience
Growth & Content Lead
Scaled digital audience across TikTok, Instagram, and Email. Designed cross-platform campaign strategy driving thousands of organic user sign-ups and app launches.
Growth Marketer & Strategist
Managed end-to-end campaigns, event activation, and audience expansion programs for tech platforms and lifestyle brands across West Africa.
Let's build something
extraordinary together.
Available for growth strategy roles, campaign consultation, and growth-focused content partnerships.